I’ve written articles over the past few months about how to cut down on your cable or satellite bill. Apparently many others have taken note of the how-to’s via articles on websites. But it was recently reported that about 800,000 American households have canceled either their cable or satellite subscription. With the evolution of Hulu, iTunes, and even Fancast, it is very easy to watch pretty much any of your favorite show online.
Analysts are projecting that by the end of 2011, that 800K will double. While that still might only represent less than 1% of the market share of the television industry, it is a small sign of a potential shift of things to come. Compound that with the growing 3G networks and the higher-speed internet, streaming onto a computer is very easy. Let’s face it, times are tough. We want the most bang for the buck along with being able to watch programming whenever we want. Sure you have to watch some shows like Lost or 24 the night of airing because of the following morning water cooler talk. But really, is that really worth $90 a month? I don’t think so.
If you’re a cable or satellite provider, the less than 1% loss isn’t really that alarming. Recently both satellite giants posted a rise in subscriptions so I’m sure that they’re doing alright. But they’re going to have to figure out ingenious ways to market the necessity for having a television subscription. For the most part, you still have to watch sports on television but more sites like ESPN360 and the NCAA March Madness are popping up. It’s a double-edge sword because on the one hand, the leagues are expanding because of the ease to online access, but that’s also detrimental for satellite providers.
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