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The great Hulu experiment continues as NBC Universal’s TV head, Marc Graboff will continue to tackle other business models consisting of subscription-based content and an up-tick of advertising. Hulu, which debuted in 2007, does a great job by exposing viewers to content they may not watch on traditional TV. Like any business, its job is to also make money for its owners which, sadly, is not happening.
“Now the trick is … to turn those digital pennies into digital dollars,” says Graboff. “Hulu has got to bolster its economics. I do think Hulu is experimenting with different models. I know they’re looking at any number of things, like adding inventory (more advertising) or creating a subscription model with different windows. They’ll eventually get it.”
